Can you explain the hold Beyonce has on the world?

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Hey lovely ones :). Hope it's been a blessed week so far. So I'm sure you've seen all of the buzz around Beyonce' over these past few days right? How could you miss it? Everyone in the world, literally, is in love with her all over again - doe-eyed and mouth gaping in awe of her awesomeness! I'm not hating, I'm just stating :-D. 

What *is it* about this lady?? I have to admit, I'm not really a Beyonce' fanatic. I do appreciate a lot of her songs and they do get my "rah rah" going when I need to be pumped up. They make me want to pop my head back, signify and silently but fiercely walk off the set, lol. (mind you, there is no set :-P).  

And when I saw the video for FORMATION, her newest song, I have to admit again, it sold me. I promptly messaged my sister (who is a little force to be reckoned with herself) and reminded her that just like Beyonce' works hard, see what's she wants and grinds til she gets it (paraphrasing from the song), she can do that same thing. And be just as fierce in the process.

But what is it about Beyonce's fierceness that is so compelling, so attractive. I had to really think about this, because again, I'm not a Beyonce' fanatic. I even kind of roll my eyes and think "seriously??" when I see Beyonce' addicts singing her praises as though she is the second coming...seriously, they do :-P. 

But then it hit me, I think the reason is because she embodies the epitome of self love and even self care.  Stay with me here...

How so?

Let's think about self-love...

She is unapologetically herself. Her image says I AM the boss chick. I GET to make the decisions. I am SO worthy and shame on you if you don't see that.  She talks in almost every song about how awesome she is and not just because of some one dimensional reason, but because she chooses to be. She's done the work to own it and she's given herself PERMISSION to be bad ass period. And she has no problem nurturing and indulging herself in her bad ass-ness. She has no problem claiming her awesomeness and whatever she thinks should come with that. What's more, she has no problem (her image persona at least) with what any other person thinks about it. 

And self care?

Every video you see, Beyonce' is encased in beauty, surrounded by luxury and extravagance. From her outfits to her choice of sets, you always get the sense that she is a queen and that as a queen, she will always demand the best for herself and demand it in whatever form she deems relevant and worthy at the time. That is serious self-care. 

I mean you just can't deny these facts right? 

I think THIS is the reason that so many are in awe of her. Her image touches a core in all of us, that place that knows the secret that we deserve the absolute best. That we deserve a Beyonce' Class life too. 

I think that many live vicariously through her, even subconsciously, because they are afraid to live the way Beyonce' lives - claiming your worth anywhere and everywhere for everyone to see ;-).  Instead, it's much easier to dream and fantasize about someone else's life that you idolize in the process. 

It's so good to see this right? We here are the ones that want our own Beyonce' class life or as one of my mentor's says "our own First Class Life"!  It's good to notice what it is in another that we appreciate and then look for that same thing in ourselves (and create it if it's not there ;-)). 

So, as for me, I'm grateful for Beyonce' and I can finally feel ok with that lol. She gets me fired up and reminds me that I have my own First Class, World Class life to get to living.  If I were you, I'd let her be that for me too ;-).